Cure of the Streets - 757 Words

The poet Rainer Maria Rilke says that a work of art is good if it has sprung from necessity† (Farley). Hip Hop was born on the poor and dangerous streets of the USA. Minorities such as African-Americans and Hispanics dominated these streets, and they felt the need to address their long-standing common issues. Therefore, a new form of art, hip hop was born, and became the method of self-expression for these minorities. Lyrics have presented what they have been through. While rap has turned from a tool of self-expression to a multi-billion dollar industry, it has continued to constructively affect the social and economic structure of the society. While serving as a good alternative to the streets, hip hop positively uplifts the cultural barriers within the society and educates the youth. In order to better understand the necessity and the influence of hip hop, the history of how and where this music emerged is highly important. In the 1970s, Hip hop was born in the â€Å"immensely impoverished, crime-ridden, drug-infested streets of the Bronx†, which were often called â€Å"America’s worst slum† or â€Å"the epitome of urban failure† (Price 4). Emmett Price III, the writer of Hip Hop Culture, says that the â€Å"ostracized, marginalized, and oppressed† youth started hip hop as â€Å"a liberation movement†, and they aimed to combat against â€Å"issues of racial prejudice, cultural persecution, and social, economic, and political disparities† (Price 1). From the 1970s to the 1990s, hip hop had increasedShow MoreRelatedCure of the Streets540 Words   |  2 Pageswere facing were the same. These problems were â€Å"a lack of access to justice, health care, voting rights, employment, and other everyday privileges of cit izenship† (Price 2). Having come out of this environment, while serving as an alternative to the streets, hip hop positively uplifts the cultural barriers within the society and educates the youth. This paper argues this important topic, because in contrast to the common belief that rap is harmful to the society, it has many benefits to our youth, andRead MoreThe Violence Throughout American Culture858 Words   |  4 Pagesthe model of Cure Violence. UIC’s epidemiologist Gary Slutkin established the non-profit organization. His approach was to stop the spread of violence in communities with high levels of violent behavior. His methods and strategies are based with disease control-detecting conflicts, identifying high risk in areas, treating high risk in individuals, and changing the social norms of a community. This model has become popular and is being used in various places other than Chicago. The Cure Violence modelRead MoreThe Problem Of Homeless People1278 Words à ‚  |  6 Pagestreat someone with disrespect for. Even if a person is homeless and it is there fault, they still deserve respect and help to get them on their feet, no one has any idea of what they could turn out to be. They could turn out to be the one to find a cure for cancer. Who knows! â€Å"In 2015, we do not have a homeless crisis. We have a housing crisis. Los Angeles County needs 527,722 additional affordable rental units to meet the housing needs of the many homeless, it’s the big cities the bigs states thatRead MoreEssay on Street Smarts versus Book Smarts706 Words   |  3 Pagespaying job, you need both â€Å"street smarts† and â€Å"book smarts.† The combination of practical knowledge and explicit knowledge is the key to a successful career. Both types of knowledge have distinct advantages. They have both used their experiences in life to achieve their goals. For example, if a street smart mart person had a severe cough they would ask friends, family about how they could make the cough better. Book smart person would check or search internet to find the cure. They are both determineRead MoreThe Plague Of Bubonic Plague1714 Words   |  7 Pages â€Å"Some victims reportedly went to bed healthy and died in their sleep† (Gale). This terrible epidemic is known all over the world for it’s deadly and unique characteristics. The diffusion, history, and cure are just a couple universal aspects that contribute to the well known, yet unforgiving disease known as the Bubonic Plague. The Bubonic Plague diffused to many people during its time of dominance. To start, the Bubonic Plague is transmitted to other living organisms in a distinct way. The plagueRead MoreLu Xun’s Medicine Essay examples823 Words   |  4 Pagestuberculosis. In the story you can tell that his family tries everything to cure him, they event tried the â€Å"guarantied cure† which is a mantou (roll) that is covered with the blood that was from someone how has been executed. Little bolt ate the mantou (roll), but it seemed like it had no effect on him but his parents still had high hopes, eventually he ended up dyeing from tuberculosis. I believe that the mantou (roll) didn’t cure Little Bolt because the blood on the mantou (roll) was from a boy whoRead MoreWas Public Health Better in the Roman Era or the Middle Ages?613 Words   |  3 Pagesplanned and built than those in the Middle Ages, which often placed wells and sources of drinking and bathing water in close proximity to cesspits and sewers, which led to infected water and cholera and typhoid outbreaks. Furthermore, many Medieval streets were filled with filth, such as animal carcasses, human and animal excrement, waste from butchers and tanners, and many more sources of disease, as bacteria could grow freely and infect people very easily. As well as this, there were also very poorRead MoreArgumentative Essay On Medical Marijuana1128 Words   |  5 Pagesheroin, cocaine, and meth is consi dered and tested to be the least dangerous of all those drugs. Marijuana is also a nonaddictive drug and nonlethal meaning no matter how much THC you put in your body you will never overdose. We can band a drug that cures medical problems, no overdoses and is nonaddictive, but continue to advertise alcohol that kills 6 Americans daily from alcohol poisoning. Continue to have commercials on cigarettes that have on average 480,000 deaths per year. Also, cigarettesRead MoreRyan Hoffm A College Football Player Essay926 Words   |  4 Pageslose the ability to have strong thinking skills. By losing the ability of having strong thinking skills, Hoffman lost his dream of becoming a N.F.L player. He became aggressive and lost self-control, which caused him to him to eventually live on the streets. His family took him to several psychologists, but he never went back after the first visit because he did not want to find out the truth about his illness. Ryan Hoffman wants to be independent and improve his lifestyle, but he does not have the initiativeRead MoreThe Problem Of Gangs And Violence995 Words   |  4 Pageslaunched a ‘cure violence’ program to help prevent the violence, and this program is managed by the Chicago Project. The social problem this community intervention is trying to remedy is to lower down the cases of shooting and killings on the streets. As it could be challenging to cha nge the individuals’ behaviors within a short period of time, this program focuses on developing protecting services towards the population that may have an immediate danger within the near future. The Cure violence paid

Strategic Plan For Strategic Marketing Plan Essay

2. Introduction to Strategic marketing plan means consciously choosing to be clear about TCC direction in relation to what’s happening in the dynamic environment. With this knowledge, you’re in a much better position to respond proactively to the changing environment. Strategic plan is the formalized roadmap that describes how TCC executes the chosen strategy for membership base. A plan spells out where an organization is going over the next year or more and how it’s going to get there in order to increase the memberships. Typically, the plan is organization-wide or focused on a major function such as a division or a department. A strategic plan is a management tool that serves the purpose of helping an organization does a better job; business requires forums to gather opinions of business, networking meetings and regular event. 2.1 Market development TCC can grow by leveraging the product knowledge to reach membership for Small businesses. More than likely have spent time and money developing product and service offering. Regular surveys assuming you’re happy with your current offering, extending it into new markets is a logical next step. This is aptly called a market development strategy. Identified potential new markets as opportunities; use these strategies to reach them. Here are some quick considerations to make before executing a market development strategy covers the two types of market development strategies. 2.1.1 Defining Primary Target MarketShow MoreRelatedStrategic Marketing Plan3242 Words   |  13 PagesStrategy Marketing Plan As Seen On Screen (ASOS) Table of Contents Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 Case Study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Statement of the Problem†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Product Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 Communicating their Identity†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 Competitor Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 Positioning Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 ASOS customer population by age groups†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 Read MoreThe Necessity of a Strategic Marketing Plan842 Words   |  3 Pages1. Marketing Knowledge: You have put together some instructional videos that you think would be great for use in the classroom, although you have never been a teacher nor worked in a school. Your goal is to become a leading vendor for educational videos, so you attend some educational conferences, hoping to interest teachers and schools in your products. What are some of the questions you need answered in order to successfully market your products? What do you need to know about your market? AtRead MoreToyotas Strategic Marketing Plan3941 Words   |  16 PagesMarketing Plan-ToyotaPage 2 Strategic Marketing Plan Toyota Company Contents 1.0 Company Description 3 2.0 Strategic Focus and Plan 3 2.1 Mission Statement of the Company. 3 2.3 Core Competency and Sustainable Competitive Advantage 4 3.0 Situation Analysis 5 3.1 Impact of Changes in the Internal Environment on a Marketing Strategy 6 Strengths of the Company: 6 Weaknesses of the Company 6 3.2 Impact of Changes in the External Environment on a Marketing Strategy 6 OpportunitiesRead MoreStrategic Marketing Plan for a Hotel16235 Words   |  65 PagesMaarit Karppinen STRATEGIC MARKETING PLAN FOR A HOTEL Hotel and Restaurant Business 2011 2 VAASA UNIVERSITY OF APPLIED SCIENCES Degree Programme of Hospitality Management ABSTRACT Author Title Year Language Pages Name of Supervisor Maarit Karppinen Strategic Marketing Plan for a Hotel 2011 English 59 + 2 Appendices Peter Smeds The aim of this thesis was to form a strategic marketing plan for Hotel X, a small privately owned hotel in Helsinki. The theoretical part of this thesisRead MoreThe Strategic Marketing Plan - Ambipur8112 Words   |  33 Pagesaggressive expansion plans in urban areas to attract urban consumers to a one-stop shopping outlet. The channels of distribution are abundant and almost at every sales outlet, the competitors are just next to you. Therefore, to be top of the consumers shopping list is to create an impact on the consumer to remember the brand and values that the product offers. Analyzing market opportunities, developing strategies, shaping the market offering, managing and delivering marketing programs are all aRead MoreRedwin Strategic Marketing Plan7188 Words   |  29 PagesRedwin Strategic Marketing Plan Table of Contents Title Page 1 Introduction 3 Situation Analysis 4 Market Analysis 5 Customer Analysis 8 Competitor Analysis 15 Internal Analysis 22 S.W.O.T Analysis 28 Strategic Position 31 Vision and Mission 32 Marketing Mix Strategies 33 References 35 Introduction Redwin is a small Australian based company with a relatively broad product range of body and skincare brands. Redwin also seeks to expand their product range overseas and withinRead MoreStrategic Marketing Plan For The Organization Essay2106 Words   |  9 PagesIntroduction      As a warehouse employee i was assigned a project to work on strategic marketing plan for the organisation. After my research i outlined the following points:-     1 porters five academic model 1 Supplier: How do your actions affect costs, supplies and evolution? If there are a limited number of suppliers, it is the power of his favour and switching cost can be prohibitive to a situation with a large number of suppliers. There may be too few buyers, suppliers.   2. Power of buyers: Read MoreEssay on Strategic Marketing Plan8317 Words   |  34 Pages..............................9 Planning ConclusionsÂ…..................................................................................................11 Marketing Strategy ObjectivesÂ…Â…Â….Â…..................................................................16 Key Strategic Marketing Initiatives................Â…Â…Â…Â…Â…Â…Â…Â…Â….Â…Â…Â…Â…Â…Â…..18 Marketing ProgramsÂ…Â…Â…Â….Â…Â….Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….....22 Calendar of EventsÂ…Â…Â…Â…Â….......................................................................................25 Read MoreStrategic Marketing Plan of Dell6587 Words   |  27 PagesStudent Name | | | | Unit Code | | Unit name | Strategy Management | Date | 28th Mar. 2013 | Assignment number | 1 | Assignment name | Strategic Marketing Plan of Dell | Tutor | Mr. | Strategic Marketing Plan Of Dell TABLE OF CONTENTS PGGE 1.0 Executive Summary †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..2 2.0 Introduction 2 3.0 Current Situation 3 4.0 ExternalRead MoreRedwin Strategic Marketing Plan7196 Words   |  29 PagesRedwin Strategic Marketing Plan Table of Contents Title Page 1 Introduction 3 Situation Analysis 4 Market Analysis 5 Customer Analysis 8 Competitor Analysis 15 Internal Analysis 22 S.W.O.T Analysis 28 Strategic Position 31 Vision and Mission 32 Marketing Mix Strategies 33 References 35 Introduction Redwin is a small Australian based company with a relatively broad product range of body and skincare brands. Redwin also seeks to expand their product range overseas and within other product categories

Australia’s Changing Responses in the Involvement of the Vietnam War free essay sample

Responses in the Involvement of The Vietnam War Australians changed their responses to our involvement in the Vietnam War for many of reasons. Australians were initially in favour of the war, but these feelings soon changed. The Media Influenced these changes in attitudes as it was the first war that had ever been televised. This means, Australian families were able to view every night on television what was really going on in Vietnam. This effected the Conscription Debate, which never seemed to end. It eventually discouraged the amount of support for conscription. To explore these changes in attitudes, I will be using a letter published in the Sydney Morning Herald and an interview with an original founder of SOS (Save Our Sons), Jean Mclean. These influences were raised in moratorium marches which in the end made the Australian government pull out our troops from Vietnam. Many of the population in Australia were originally in favour of the war, as many of the general public, being of the older generations, tended to accept that â€Å"the government is always right†. We will write a custom essay sample on Australia’s Changing Responses in the Involvement of the Vietnam War or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Many still believed in the governments claims that communism was spreading and that Australia was acting honourably in responding to the request from South Vietnam to help combat the Viet Cong. However, the 1960’s was a time of political change and people in positions of authority were being questioned. Younger age groups started to warm to this idea of questioning those in power. With more information becoming available about the war, such as through television, young people began to push to make their own decisions, determine their own beliefs and not just follow their parents. Now imagine- you have never been to war, heard a war, nor seen a war. With the booming of technology that the 1960’s foreseen, it brought the invention of the television. Nine in ten Australian families owned one, and all of these families had the ability to freely watch live streaming footage of Vietnam. This footage included intense visions of the horror and fear of what was really going on in in the war. The effect that this had on the public led to many of questions, questions towards how much truth was included within what the government was telling society about the war. These findings from media influences concluded in the public (being mostly of the younger generations) conducting in rallies and protests towards the government for answers. Dissent to the war was expressed in the media as well. Individuals of the time were allowed to send letters into popular newspapers to state their opinions. A source from the Sydney Morning Herald, published in October 1966, addressed President Lyndon Johnson and his visit to Australia. This source clearly supports the idea of media influences, as it shows evidence of visuals that were shown only on the television. This anti-war emotion was eventually shared by the majority of the Australian public. This letter speaks about the president’s visit to Australia, and how his welcoming by the public was probably not as expected. This was due to societies feelings towards him and the war. This letter then goes on to discuss that our country’s enthusiasm towards the war was very insufficient. The author of the letter states: â€Å"What ever your military advisers say, Mr President, the burning of crops, the bombing of villages, the killing of men, women and children are no way to improve a political situation . . . †. The author is trying to get their point across through this harsh and visual statement: that what the president is condoning over in Vietnam is unethical. This statement supports my idea of media influences effecting the changing in attitudes towards the Vietnam War as the government would certainly NOT have told the public about these war tactics. Therefore, the media would have been an information source for the author to make these assumptions, concluding in that media helped persuade the public’s decent towards the war. Now imagine- you have three sons, one deceased in war, another recently left to war and the other is in jeopardy of being conscripted into war. With the major uproar of the conscription debate that World War I brought upon Australia, came back to haunt society. This chaos within the public by the means of the Vietnam War was uplifted with the many more freedom privileges and human rights that the 1960’s brought forward. The effect this had on the public was very debated, but the overall feeling of the anti-conscription supporters, were helped by media influences which allowed the public to see for themselves. This is in comparison with the new technology that was present in the Vietnam War, but not in the duration of WWI. Dissent to the war was expressed in the conscription debate also. There were many of government, religious and personal groups that were formed to help in the anti-war movement and many of these focused around conscription. An interview from 1987 with one of the founding members of Save Our Sons, (Jean McLean), speaks about SOS’s success in the movement. This source clearly supports the idea of the public in time following the anti-war movement, revolving around the idea of being against conscription. This anti-war emotion was eventually shared by the majority of the Australian public. In the duration of the interview, Jean talks about how and why the protest movement grew in Australia. Jean comments on the timeline of events within Save Our Sons and their priorities and aims: â€Å"I convened the first meeting of SOS . . . The issue of being against the war came later. These [women] were mainly against conscription as such . . . Our aims were that we were against conscription for overseas service†. Jean Mclean is trying to get her point across that the groups first intentions were not to stop the war as such, but merely put a stop to conscription in Australia. This statement supports my idea of the conscription debate effecting the changing in attitudes towards the Vietnam War as the anti-war movement was established around the foundations of the conscription debate. Ultimately, the anti-war movement concluded in the government pulling our troops from Vietnam. Therefore, the idea of conscription caused major community out brawls within the nation which ended up gathering more support for the anti-war movement, concluding that the conscription debate helped persuade the public’s decent towards the war. In conclusion the two factors that played major roles in the changing of attitudes towards our involvement in Vietnam, included media influences and the conscription debate. These together resulted in huge rallies and marches which forced major pressure upon the government. The Whitlam government went into power during the Vietnam War, and this was because of his assurances of the abolishment of conscription and the final withdrawal of our soldiers from Vietnam.

Operation free essay sample

Southern Fire-fighters, New Zealand Railways, Speights Brewery, Otago Hospital Board, and Cadburys. They limited membership to employees and their families in each case. In 1986, due to growth, the (renamed) Fletcher Challenge Employees (Otago) and the Southern Fire-fighters Credit Unions co-operated in the sharing of office facilities. They purchased a site on a main thoroughfare in Dunedin, just down from the central business district, and erected a modern single story office with street frontage, and provided service to members on a full time basis.Methods for financial transactions varied from manual to different types of computer operated systems. The mid to late 1980s saw great change in the New Zealand economy and society, with the introduction of (new right) `Rogernomics policies. The Labour Government deregulated the financial services sector, resulting in the entrance and proliferation of foreign owned banks, and other types of financial service providers, and conversion of building societies to banks, many of them seeking a share of the basic business of credit union, viz personal loans, with a consequential significant increase in competition. We will write a custom essay sample on Operation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page However, the banks introduction of sophisticated technological services, in the shape of ATM, and Eftpos, made rural banking relatively expensive, resulting in branch closures. In addition the then Labour Government sold the old Postbank to the ANZ bank. Unemployment increased significantly in the country, and compounded the rural problem, as organisations downsized in a massive way, particularly in the public sector. Questions for Discussion 1. Suggest a possible strategy(s) for the survival of the credit unions in Otago. Phase Two: (1987-95)Otago, in order to take advantage of economies of scale, and thus compete more favourably in the market place. The industrial credit unions had flourished over the period, but the directors realised that their individual sites once saturated, provided little potential for membership growth, particularly in the face of major downsizing. At this point the Railways and Speights credit unions had merged with Fletcher Challenge Employees Each credit union received sufficient support from their respective memberships for amalgamation.The regulator for the credit union industry, the Registrar for Friendly Societies and Credit Unions (Registrar), approved the merger, such that the newly named Credit Union Otago (CUO) opened for business in November 1987 at its Dunedin premises, and functioned with four full time professional staff working a fiveday week. Becoming a community based credit union meant opening up membership to anyone resident in Otago, which has a population of about one hundred and forty thousand. As the first region in New Zealand to undergo this process, Otago provided the model for others to follow.